{"id":166080,"date":"2021-11-29T00:22:21","date_gmt":"2021-11-29T06:22:21","guid":{"rendered":"https:\/\/www.staging5.kitchenbathdesign.com\/?p=166080"},"modified":"2022-01-18T09:31:15","modified_gmt":"2022-01-18T15:31:15","slug":"designer-crafts-thoughtful-brand","status":"publish","type":"post","link":"https:\/\/www.kitchenbathdesign.com\/designer-crafts-thoughtful-brand\/","title":{"rendered":"Designer Crafts Thoughtful Brand"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\"><b>Salisbury, NC \u2014 <\/b><\/span>When Sara Lee started her design business in Salisbury, North Carolina, she knew just what to name it \u2013 SISU Home Designs. \u201cSISU is personal to me,\u201d says Lee. \u201cIt is a word used by my grandmother and mother of Finnish and Norwegian heritage. In one word, it embodies determination, potential, grit, freedom, courage, preparedness, strength, community and heart.\u201d She adds, \u201cIn the business of design, there is inherent potential for what is possible.\u201d<\/p>\n<p class=\"p2\">This inherent potential of design has, according to Lee, always been part of what drives her. \u201cI always enjoyed setting up rooms and drawing house plans, even as a child,\u201d she says. \u201cDesign school was a natural decision, and I specifically fell in love with kitchen and bath design. There is so much technicality, plus creativity. It\u2019s problem-solving, communicating and wonderfully challenging.\u201d<\/p>\n<p class=\"p3\"><b>Branding a journey<\/b><\/p>\n<p class=\"p1\">Like most in the industry, Lee worked her way up from the bottom. \u201cMy first opportunity was with a large cabinet manufacturer, and I worked in marketing and sales, drawing plans for nationwide Lowe\u2019s store displays and \u2018The New American Home\u2019 projects.\u201d After a subsequent stint with a small dealer in order to gain more sales experience, she moved to Washington, DC to get a feel for the luxury market at a high-end showroom.<\/p>\n<p class=\"p2\">\u201cA move to North Carolina in 2013 gave me new opportunities to serve a uniquely southern clientele,\u201d she continues. \u201cI thrived and felt a new confidence for what I could do for people and their spaces.\u201d<\/p>\n<p class=\"p2\">When it came time to hang out her own shingle, Lee was careful to take her personal journey in the industry into account, working with an expert to create a cohesive narrative across all her digital channels.<\/p>\n<p class=\"p2\">\u201cThe branding [for SISU] was created by a lovely woman in London \u2013 we had much communication about who I am and what SISU represents,\u201d she says. \u201cThe brand experience engages the senses and imagination through a visual narrative that is timeless, elegant and full of intentional detail \u2013 a visual identity that speaks with poetry and textural appeal to communicate inherent possibility and expertise.\u201d<\/p>\n<p class=\"p2\">She adds, \u201cConsistency is important. The brand carries over into social media and, I believe, sets a standard of credibility.\u201d The Instagram presence of SISU in particular features a balance of crisp, beautifully staged project imagery, personal touches and anecdotes and graphics featuring the company\u2019s sprouting plant-inspired logo.<\/p>\n<p class=\"p3\"><b>New growth<\/b><\/p>\n<p class=\"p1\">Like the little sprout featured in SISU\u2019s logo, Lee cultivates her client relationships carefully. \u201cI get to know my clients through many meetings, calls and even texts,\u201d she notes. \u201cI have the privilege of going into people\u2019s homes, and that requires trust, and I honor that. Our welcome packet actually goes over the entire process from beginning consultation to photoshoot day! It gives my clients a nice road map of what will happen over the course of the next few months.\u201d<\/p>\n<p class=\"p2\"><span class=\"s2\">Looking ahead to the new year, Lee anticipates growth for her business. \u201cPlans for 2022: I would love to hire some help and continue moving toward having a fantastic showroom.\u201d \u25aa<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salisbury, NC \u2014 When Sara Lee started her design business in Salisbury, North Carolina,&hellip;<\/p>\n","protected":false},"author":7371,"featured_media":166083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":""},"categories":[29387,29394],"tags":[2379,29483,29623,28561],"class_list":["post-166080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-designer-profiles","tag-designer-profile","tag-kbdn-nov-dec-2021","tag-sara-lee","tag-sisu-home-designs","person-sara-lee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Designer Crafts Thoughtful Brand - Kitchen &amp; 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