{"id":162902,"date":"2021-06-11T00:19:46","date_gmt":"2021-06-11T05:19:46","guid":{"rendered":"https:\/\/www.staging3.kitchenbathdesign.com\/?p=162902"},"modified":"2022-07-20T14:22:05","modified_gmt":"2022-07-20T19:22:05","slug":"personalization-in-other-room-design","status":"publish","type":"post","link":"https:\/\/www.kitchenbathdesign.com\/personalization-in-other-room-design\/","title":{"rendered":"Personalization in Other Room Design"},"content":{"rendered":"<p class=\"p1\">You\u2019ve been involved in the kitchen and bath industry for years \u2013 maybe decades! Chances are, you\u2019ve worked on other rooms, too, often in tandem with a kitchen or bath sale. Maybe you\u2019ve considered expanding your offerings in one of these areas, but which ones are worth pursuing? These five pros share their experience and perspectives:<\/p>\n<ul>\n<li class=\"p2\">Eric Goranson, an Oregon-based certified kitchen designer, industry speaker and host of the syndicated home improvement radio program \u201cAround the House with Eric G\u201d;<\/li>\n<li class=\"p2\">Nar Bustamante, principal of interior design firm Nar Design Group in Northern California;<\/li>\n<li class=\"p2\">Northern New Jersey-based interior designer and CKD Sharon L. Sherman, principal of Thyme &amp; Place Design;<\/li>\n<li class=\"p2\">Marcie Evans-Bronner, sales consultant with Premier Bath &amp; Kitchen\u2019s Sacramento, California area Rancho Cordova branch;<\/li>\n<li class=\"p2\"><span class=\"s1\">Nancy Keenan, president of the Dahlin Group Architecture Planning firm that created a post-pandemic concept home based on the America at Home Study of prospective homebuyers. <\/span><\/li>\n<\/ul>\n<div id=\"attachment_162904\" style=\"width: 650px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/sola-images.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/2021\/06\/09152828\/KBDN0621_Entertainment-Space_NAR.jpg\" data-rel=\"penci-gallery-image-content\" ><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-162904\" class=\"size-full wp-image-162904 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/sola-images.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/2021\/06\/09152828\/KBDN0621_Entertainment-Space_NAR.jpg\" alt=\"\" width=\"640\" height=\"509\" \/><p id=\"caption-attachment-162904\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-full wp-image-162904 lazyload\" src=\"https:\/\/sola-images.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/2021\/06\/09152828\/KBDN0621_Entertainment-Space_NAR.jpg\" alt=\"\" width=\"640\" height=\"509\" srcset=\"https:\/\/sola-images.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/2021\/06\/09152828\/KBDN0621_Entertainment-Space_NAR.jpg 640w, https:\/\/sola-images.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/2021\/06\/09152828\/KBDN0621_Entertainment-Space_NAR-300x239.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/a> Nar-012114-Otto-Bell-Douglas-Johnson-Session<\/p><\/div>\n<p class=\"p3\"><b>Context and Perspective<\/b><\/p>\n<p class=\"p1\">It\u2019s hard to look at space planning and client preferences today without considering the impacts of the pandemic. It has altered people\u2019s relationships to their homes in ways that will have long-range implications for how homes are designed and built. (The Spanish Flu pandemic a century ago gave us subway tiles and powder rooms, for example.)<\/p>\n<p class=\"p4\">Keenan and her colleagues looked at the potential change-making effects of COVID-19 in a nearly 7,000-person study and designed a concept home based on its findings. Speaking of the home, she says, \u201cIt\u2019s meant to flex, to accommodate, to delight, to inspire real life in a world that\u2019s changed dramatically. And to realize the full potential of the spaces in the home, even as needs change,\u201d she says. We\u2019ve all seen those changes in dining areas hastily repurposed as work-from-home or schooling spaces, living areas or garages converted to fitness rooms as gyms closed, and spare bedroom suites rearranged to host uprooted family members.<\/p>\n<div id=\"attachment_162905\" style=\"width: 650px\" class=\"wp-caption alignright\"><a href=\"https:\/\/sola-images.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/2021\/06\/09152911\/KBDN0621_Laundry-Room_Native-Trails-at-Premier.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" aria-describedby=\"caption-attachment-162905\" class=\"size-full wp-image-162905 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/sola-images.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/2021\/06\/09152911\/KBDN0621_Laundry-Room_Native-Trails-at-Premier.jpg\" alt=\"\" width=\"640\" height=\"426\" \/><p id=\"caption-attachment-162905\" class=\"wp-caption-text\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-162905 lazyload\" src=\"https:\/\/sola-images.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/2021\/06\/09152911\/KBDN0621_Laundry-Room_Native-Trails-at-Premier.jpg\" alt=\"\" width=\"640\" height=\"426\" srcset=\"https:\/\/sola-images.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/2021\/06\/09152911\/KBDN0621_Laundry-Room_Native-Trails-at-Premier.jpg 640w, https:\/\/sola-images.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/2021\/06\/09152911\/KBDN0621_Laundry-Room_Native-Trails-at-Premier-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/a> Laundry rooms are getting more stylish and luxurious.<br \/>Photo: Native Trails at Premier Bath and Kitchen. Design: Yellow Prairie Interiors.<br \/>Photography by Jill Van Well<\/p><\/div>\n<p class=\"p3\"><b>Flexibility Imperative<\/b><\/p>\n<p class=\"p1\"><span class=\"s1\">You might have been called upon to help a client quickly adapt a home space this past year. Or you may be working with them or their contractor now to meet continuing needs. Perhaps their employer decided to continue remote working indefinitely and the client needs a second home office, a family member has decided not to return to his gym and you\u2019re helping to create a home fitness room, an in-law will be moving to a granny flat on the client\u2019s property that you\u2019re helping equip, or a client adopted a pandemic puppy that\u2019s now a full-grown pooch meriting its own space. All of these can call for your products or services.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">The home is designed with flex rooms that <\/span><span class=\"s2\">can evolve to meet changing needs, Keenan says, <\/span><span class=\"s1\">based on their location in the floor plan. \u201cFor example, providing homebuyers the option to have the laundry room on the first floor as an alternative to the second floor as they\u2019re located in most homes today. Perhaps they are coming from a job with high-exposure risk and they don\u2019t want <\/span><span class=\"s2\">to bring their clothing into the house.\u201d The choice of including or excluding a closet could determine whether a room was used as a shared bedroom or <\/span><span class=\"s1\">home office or playroom, she points out. <\/span><\/p>\n<p class=\"p4\">Is that what your clients are requesting? Bustamante\u2019s homeowners are, he says. \u201cVery individualized design is in demand. Most spaces now have some sort of customization for each member of the family and pets. People do not want individual spaces as much, but more of a common area that has ability to accommodate each family member differently.\u201d<\/p>\n<p class=\"p4\">This shows up in flexible seating areas next to the kitchen that accommodate dining, card games or working from home, he describes. \u201cAccessible ports for power quickly turn that area into a home office with a file cabinet nearby and undercounter refrigeration for quick beverage access, and can also become a crafting table or homework station.\u201d<\/p>\n<p class=\"p4\">As with Keenan\u2019s approach, Bustamante\u2019s work is client-driven. The homeowner shares a need with his team, but doesn\u2019t know how to <span class=\"s1\">meet it. \u201cI completely reimagine people\u2019s homes, whereas they are still thinking of their old layout.\u201d In many instances, he observes, the clients have no idea what products are available. That\u2019s the design professional\u2019s role, he declares.<\/span><\/p>\n<p class=\"p4\">Sherman has seen a tremendous evolution in how home spaces are used in her Northern New Jersey area, she reports. Many of her clients have full basements that they\u2019re now looking at differently. \u201cI have seen an upswing in what I like to call \u2018lower living environments.\u2019<span class=\"Apple-converted-space\">\u00a0 <\/span>Upgrades [include] laundry rooms, home offices with sophisticated audio visual systems for online meetings and comfortable seating for longer hours \u2018at the office.\u2019\u201d<\/p>\n<p class=\"p4\">\u201cMany of my clients host functions in their homes, run volunteer-oriented events and need a place to hold meetings and be productive out of the center of the kitchen,\u201d the designer comments, \u201cso these spaces were a natural development for me.\u201d<span class=\"Apple-converted-space\">\u00a0 \u00a0<\/span><\/p>\n<div id=\"attachment_162909\" style=\"width: 650px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/sola-images.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/2021\/06\/09153509\/KBDN0621_Home-Office_Sherman.jpg\" data-rel=\"penci-gallery-image-content\" ><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-162909\" class=\"size-full wp-image-162909 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/sola-images.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/2021\/06\/09153509\/KBDN0621_Home-Office_Sherman.jpg\" alt=\"\" width=\"640\" height=\"427\" \/><p id=\"caption-attachment-162909\" class=\"wp-caption-text\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-162909 lazyload\" src=\"https:\/\/sola-images.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/2021\/06\/09153509\/KBDN0621_Home-Office_Sherman.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/sola-images.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/2021\/06\/09153509\/KBDN0621_Home-Office_Sherman.jpg 640w, https:\/\/sola-images.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/2021\/06\/09153509\/KBDN0621_Home-Office_Sherman-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/a> New home office spaces are increasingly popular.<br \/>Photo: Thyme &amp; Place Design \/ Peter Rymwid<\/p><\/div>\n<p class=\"p3\"><b>Bars and Entertaining Spaces<\/b><\/p>\n<p class=\"p1\">The New Jersey designer is creating enhanced <span class=\"s1\">basement entertainment areas with bars, screening areas and game centers, she says. Across the country, Bustamante is also seeing increased interest in bar and wine areas subtly designed into <\/span>living spaces, describing them as \u201cmore of an incognito cabinet situation than 1980\u2019s sunken bar in the middle of a living room.\u201d<\/p>\n<p class=\"p4\">Goranson says bar areas are popular with homeowners in his Pacific Northwest region. \u201cLimited availability of their favorite watering hole has pushed people into carving out spaces for their favorite cocktail or beverage,\u201d he notes. \u201cOur Portland metro area has a high-level craft cocktail community that is widely known. In my area, designing these spaces is just about as common as a second bathroom,\u201d he comments.<\/p>\n<p class=\"p3\"><b>Home Offices<\/b><\/p>\n<p class=\"p1\">It\u2019s not uncommon for homes built in the last decade to have a dedicated home office. Most don\u2019t have two, and that has driven a pandemic- related remodeling or construction need.<\/p>\n<p class=\"p4\">With the likelihood that more couples will find both working remotely, that\u2019s a potential client demand, if it hasn\u2019t already landed on your project list. It might be met with a flex room, or it might call for a more permanent solution with cabinetry, lighting, furniture, flooring and enhanced technology.<\/p>\n<p class=\"p4\"><span class=\"s1\">Appliance and fixtures consultant Evans-Bronner predicts amenity-rich work-from-home spaces, rivaling office buildings in their comforts: \u201cThey can have small coffee bars with built-in coffee makers, undercounter refrigerators and sinks and faucets.\u201d They could also have attached half bathrooms, creating even more opportunities for the kitchen and bath industry. <\/span><\/p>\n<p class=\"p3\"><b>Laundry and Pet Spaces<\/b><\/p>\n<p class=\"p1\">\u201cI am seeing strong trends in pet care spaces added to laundry rooms for bathing dogs instead of heading to the groomer,\u201d Goranson says. He notes that these can be pretty profitable spaces with high cabinetry counts, lots of tile, plumbing and ventilation. (They can also have a high learning curve, he points out.) The Oregon designer and radio host also sees pet products as a profit opportunity for manufacturers. This could be in creating new faucets and fixtures, he suggests, or in specialized cabinetry, so designers don\u2019t have to modify existing products, he suggests.<\/p>\n<p class=\"p4\">Sherman would like to see those, too, noting that designers like herself have been creating pet centers for decades. \u201cPeople buy what they see, so wouldn\u2019t it be nice to see a custom closet adapted to a dog crate, a spot for the food and water bowls, a place to rinse off paws as part of the advertised offerings?\u201d She proposes, \u201cA handshower and wall-mounted faucet could be adapted to an at-home pup parlor.\u201d<\/p>\n<p class=\"p4\">Bustamante agrees: \u201cPet eating stations are becoming a big deal,\u201d the California designer reports. \u201cDepending on the pet and size, it is probably the most overlooked item in design at this point,\u201d he adds.<\/p>\n<p class=\"p4\">Evans-Bronner sees profit potential in these spaces, too, she says. \u201cLaundry rooms and pet centers [are] getting a lot more attention,\u201d the showroom consultant notes. \u201cClients want to add more design to these areas, using higher-end faucets, apron front sinks, decorative cabinet hardware, stylish lighting fixtures and lots of cabinetry. In prior years,<span class=\"Apple-converted-space\">\u00a0 <\/span>the laundry room was more of an afterthought.\u201d This is making the formerly utilitarian spaces more profitable, too, she suggests, benefiting retailers, design pros and manufacturers. \u201cI\u2019m excited to see how these spaces evolve in the future and how manufacturers grow to accommodate them,\u201d she shares.<\/p>\n<p class=\"p3\"><b>Last Words<\/b><\/p>\n<p class=\"p1\">Bustamante has advice for his kitchen and bath <span class=\"s1\">colleagues: \u201dThe greatest opportunities are not in the product itself, but the quality, maintenance or lack of, warranty, ease of installation, <\/span>product innovation and market trends,\u201d he remarks.<\/p>\n<p class=\"p4\">For his fellow designers, he sees the biggest income opportunity not in particular rooms, but in developing effective business methodologies. \u201cYour process and relationship with the client will determine your financial success.\u201d<\/p>\n<p class=\"p4\">On a macro level, Dahlin Group Architecture Planning President Keenan observes, \u201cEvery space in a home must work really well \u2013 whether the needs are pandemic-related or not. The renewed interest in attention to detail is one positive outcome of the past year.\u201d<\/p>\n<p class=\"p4\">Details are what our industry does best, so new spaces to focus your attention beyond kitchens and bathrooms could be just the excitement, challenge and economic boost your business (and clients) need this year. \u25aa<\/p>\n<p class=\"p5\">\n<p class=\"p6\"><span class=\"s1\"><i>Jamie Gold, CKD, CAPS, MCCWC is an author, wellness design consultant and industry speaker. Her third book, <\/i>Wellness by Design<i> (Simon &amp; Schuster), published September 2020. You can learn more about her Wellness Market presentations, books, Clubhouse events and consulting services at jamiegold.net.<\/i><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve been involved in the kitchen and bath industry for years \u2013 maybe decades!&hellip;<\/p>\n","protected":false},"author":7371,"featured_media":162903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":""},"categories":[29387,29601,29390,29399,29397,29395],"tags":[29165,29167,7915],"class_list":["post-162902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-jamie-gold-trend-spotting","category-room-design","category-industry-professionals","category-kitchen-bath-product-trends-design-trends","category-design-trends","tag-kbdn-june-july-2021","tag-other-rooms","tag-trend-spotting","person-jamie-gold"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Personalization in Other Room Design - Kitchen &amp; Bath Design News<\/title>\n<meta name=\"description\" content=\"You\u2019ve been involved in the kitchen and bath industry for years \u2013 maybe decades!&hellip;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.kitchenbathdesign.com\/personalization-in-other-room-design\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personalization in Other Room Design - Kitchen &amp; Bath Design News\" \/>\n<meta property=\"og:description\" content=\"You\u2019ve been involved in the kitchen and bath industry for years \u2013 maybe decades!&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kitchenbathdesign.com\/personalization-in-other-room-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Kitchen &amp; Bath Design News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KitchenBathDesignNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-11T05:19:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-20T19:22:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sola-images.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/2021\/06\/09152521\/KBDN0621_Basement-Bar_Sherman.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Autumn McGarr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KBDN\" \/>\n<meta name=\"twitter:site\" content=\"@KBDN\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Autumn McGarr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.kitchenbathdesign.com\/personalization-in-other-room-design\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.kitchenbathdesign.com\/personalization-in-other-room-design\/\"},\"author\":{\"name\":\"Autumn McGarr\",\"@id\":\"https:\/\/www.kitchenbathdesign.com\/#\/schema\/person\/1c297cd5c3124db7ea6c0a0f7bf7302c\"},\"headline\":\"Personalization in Other Room Design\",\"datePublished\":\"2021-06-11T05:19:46+00:00\",\"dateModified\":\"2022-07-20T19:22:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.kitchenbathdesign.com\/personalization-in-other-room-design\/\"},\"wordCount\":1661,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.kitchenbathdesign.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.kitchenbathdesign.com\/personalization-in-other-room-design\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sola-images.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/2021\/06\/09152521\/KBDN0621_Basement-Bar_Sherman.jpg\",\"keywords\":[\"kbdn june\/july 2021\",\"other rooms\",\"Trend Spotting\"],\"articleSection\":[\"Design\",\"Jamie Gold\/Trend Spotting\",\"Other Rooms\",\"Pro Talk\",\"Trend Spotting\",\"Trending\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.kitchenbathdesign.com\/personalization-in-other-room-design\/\",\"url\":\"https:\/\/www.kitchenbathdesign.com\/personalization-in-other-room-design\/\",\"name\":\"Personalization in Other Room Design - Kitchen &amp; 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